Convention booths are a major channel of brand exposure and new customer intake, but unless they promote a creative and interactive experience for visitants, they may well fail to generate the kind of ...

In a crowded trade show environment, it’s the booths that encourage hands-on interaction that truly capture attention. These spaces can turn attendees from passive observers into active participants, ...

Shmoocon is here, and that means a dozen or so security companies have bought a booth and are out to promote themselves. Some are giving out shot glasses. One is giving out quadcopters. It is ...

The typical company spends about 32 percent of their marketing budget on trade show exhibits, and it’s easy to see why: 92 percent of attendees at trade shows are there with the express purpose of ...