If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.

Ballerina Cappuccina, as depicted by @brainrotpumpfun, is one of the most well-known (and least controversial) Italian brain-rot characters. Photo: @brainrotpumpfun via TikTok Even if it hasn’t ...

When I first heard about TikTok's new meme trend, Italian brain rot, it reminded me of Sukumar Ray's Abol Tabol, a collection of Bengali nonsense verse. Only that was literature; this is actually ...

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok. By Alisha Haridasani Gupta The first thing you need to know about ...

Forbes contributors publish independent expert analyses and insights. Leslie Katz covers the intersection of culture, science and tech. Lirili Larila, an elephant-cactus hybrid, is one of the breakout ...

Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?

From its humble beginnings as YouTube content like skibidi toilet to the more exotic Italian iterations exemplified by TikTok’s Ballerina Cappuccina and Tralalero Tralala, brain rot has entered the ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...