Jim Beam is bringing back a postseason promotion aimed at football fans whose teams did not make a championship run. On Thursday, the bourbon brand announced that it has teamed up again with comedian ...

Thompson, a lifelong Atlanta Falcons fan, has notably collaborated with Chiefs tight end Travis Kelce when the latter hosted Saturday Night Live in 2023 and returned the following year in a guest spot ...

With the Super Bowl lineup decided, fans whose teams didn't make it to the Big Game can at least drown their sorrows with ...

As an entertainer, Thompson is decidedly not on the sidelines. A comedy veteran, he had breakout success as a child actor in ...

Continuing a ritual for those who experience a tough loss and a way to refresh the fandom experience and enjoy the postseason ...

Comedian Kenan Thompson has partnered with Jim Beam for their new "Refresh Your Season" campaign for the 2026 NFL Playoffs.

“The Jim Beam Refresh Your Season,” a new creative campaign, runs into early 2026. Johannes Leonardo produced the creative. Jim Beam knows millions of fans are upset their teams won’t make it to the ...