Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

When a small square “Smart Brick” was combined with Lego blocks assembled in the shape of a car, a “vroom” sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

LEGO… who doesn’t love those little plastic bricks? But what do we know about the Danish company that makes the iconic toy? For one thing — though it’s hard ...

It may seem incredible now, but just 10 years ago lego was almost bankrupt. We look at how diversity was key to restoring the firm’s success One of the firm’s key strategies was to plug into diversity ...

Lego has developed its first prototype using recycled plastics. Source: Unsplash/Xavi Cabrera. It was 2003, exactly 56 years after Ole Kirk Christiansen bought the first plastic injection molding ...