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The Lego smart brick backlash, explained
Our phones are smart. Our watches are smart. Even our fridges are smart. Is anything sacred in today's world of smart gadgets? If you'd asked me yesterday, I'd have said the humble Lego brick. But not ...
A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...
A vibrant design and thoughtfully curated breakout areas make for a space that reflects the fun of Lego. Read more at ...
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