At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Anyone over the age of seven knows the pain of stepping on a rogue LEGO, and if you're lucky enough to ...

Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...

At CES, Lego unveiled its new Smart Play system – according to the manufacturer, the "biggest innovation" since the introduction of minifigures in 1978. Ten years of development and 25 patents are ...