AdKit Expands LinkedIn Ads MCP, Bringing AI Agents to B2B Advertising

AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to LinkedIn Ads, giving ...
Hosted on MSN

LinkedIn is making a big play for streaming TV ad dollars

LinkedIn wants a bigger chunk of the streaming TV ad business. The professional networking site exclusively told Business Insider that it has signed up adtech company The Trade Desk as its first ...
adexchanger

LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...
MediaPost

LinkedIn Ad Spend Forecast To Surge Through 2027

With LinkedIn continuing to transform its platform with video-first features for creators, AI-powered tools for brands, and further integration with connected TV, the Microsoft-owned ...
Marketing

The Factors That Drive B2B Ad Effectiveness on LinkedIn

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...
Marketing

Low-Cost and Effective LinkedIn Ads That Convert

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...
Forbes

LinkedIn Turned Professional Trust Into Ad Inventory

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. "Muenster, Germany - May 23, 2011: Linkedin homepage is displayed in web browser on a ...