Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Opinions expressed by Entrepreneur contributors are their own. More than 75 percent of smartphone users make use of location-based services to gather information about nearby businesses including ...

With spending on the high street continuing to drop, retailers are asking themselves how to drive consumers back into brick-and-mortar stores. In the constantly connected mobile world, does the answer ...