Getting a logo with Nike is not an easy task. Only the greatest athletes of all time get a logo with Nike. Michael Jordan, LeBron James, Tiger Woods, Serena Williams and Lionel Messi have had a logo ...

Now that the trailer for Avengers: Endgame is the most watched trailer in its first 24 hours, the marketers in the consumer products division at Walt Disney are probably licking their lips by now ...

Add Yahoo as a preferred source to see more of our stories on Google. Image Credit: DC Comics The Superman (2025) logo merch has sparked immense excitement, with fans eagerly purchasing the ...

Every marketing manager I speak with faces the same moment: the budget meeting. Someone across the table asks, "What are we getting back from the merchandise spend?" And too often, the honest answer ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Once, this was a no-brainer. After Nike’s success putting its swoosh on apparel in the ’90s, everybody got into the act. Consumers happily served as free brand billboards, so it seemed like a great ...

Marketing can be a tough environment to succeed in, especially if your business has several competitors trying to get their share of the market. Using promotional merchandise can be a useful way to ...