Harkins Theatres has taken a creative approach with its exclusive popcorn bucket. Designed to resemble a stack of bricks with a wooden board on top, the bucket can be “chopped” open to reveal the ...

Theaters are drawing fresh attention to Avatar 3 with one of the film’s most talked about promotional items. Cinemas across major chains revealed their new Banshee themed popcorn collectibles, ...

For decades, popcorn has been a staple of the movie theater experience and exhibitors’ bottom lines. Now, the receptacle it comes in is becoming just as important. As recently as three years ago, AMC ...

The run time for "Wicked: For Good" is 2 hours and 17 minutes, which is 23 minutes shorter than the first film, NBC reported. What is 'Wicked: For Good' rated? "Wicked: For Good" is rated PG. The ...