As of late, my TikTok feed has been bathed in content about applying makeup based on whether you have high, medium, or low “facial contrast,” thanks to an increasingly popular AI filter that helps ...

Add Yahoo as a preferred source to see more of our stories on Google. When chatting with the experts, they explained contrast makeup theory as finding a balance between your facial features, colors ...

Credit: Mashable Composite / Amy Sussman/Getty Images, Han Myung-Gu/Getty Images, Paul Morigi/Getty Images, Trae Patton/NBC/NBCU Photo Bank via Getty Images Beauty trends on TikTok are a revolving ...

If you’re anything like most who dabble in makeup, chances are you’re always looking for a way to improve your look. You might have a go-to technique, but that doesn’t mean you aren’t open to trying ...

Have you ever tried to recreate a gorgeous glam look from one of your fave celebs — like Selena Gomez, Margot Robbie, or Megan Thee Stallion — and thought: why doesn’t this makeup look right on me?

Contrast makeup theory is not exactly new. In fact, some makeup pros might argue it’s as old as contouring or lining your lips. Still, many of us have never heard of the theory—and many have yet to ...