By viewing each marketing activity through the lens of the funnel, you ensure no effort is wasted—and every message serves a purpose.

Sabri Suby explains why the traditional awareness-to-action model no longer reflects how people actually buy, and what replaces it in a non-linear, AI-influenced world ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

With so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

I’m Erik Huberman, and I’ve built businesses off both sparks and systems. The sparks feel great. The systems pay the bills. My take is simple: without a real funnel, viral wins fade into silence.

Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

Auto marketers are moving from campaign-led to system-led growth, using first-party data, contextual AI, and full-funnel insights to drive performance and brand building, say marketers at the e4m Auto ...