The first step—especially in wintertime—should always be a moisturizer. “Cold weather naturally pulls moisture from our skin, so it’s important to make sure you’re properly hydrating it before ...

We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," meaning that it doesn’t apply as evenly anymore and tends ...

Application is just as important as the product itself, though. “For women over 50, less is more,” says Geller. The placement of shimmer has to be intentional and strategic: “Instead of putting ...

The best makeup products for mature skin aren’t about chasing youth. They hydrate, smooth, and enhance what’s already there. With the right formulas, makeup can soften fine lines, boost radiance, and ...