The UK's leading vape brand Elfbar and its sister brand Lost Mary say they will drop dessert and soft drink flavours, which have been criticised for appealing to children. Elfbar called for a new ...

The flavours getting axed and how long it they'll take to disappear from shelves LEADING vape company Elfbar and it’s sister brand Lost Mary have ditched dessert and soft drink-flavoured products over ...

The company behind two of the UK's most popular vape brands says new reusable versions leave it "well-equipped" to deal with the upcoming ban on disposables, despite concerns over producers exploiting ...

Elfbar has already withdrawn its Rainbow Candy flavour vape as well as several others in efforts to limit their appeal to children. Credit: AP The UK's leading vape company is withdrawing certain ...

LONDON, April 24, 2025 /PRNewswire/ -- Leading global vape brands ELFBAR and LOST MARY present milestones in their campaign against counterfeit and imitation products, highlighting actions against ...

Add Yahoo as a preferred source to see more of our stories on Google. Adverts for Elfbar vapes have been banned for misleading consumers about their environmental benefits and the limited options for ...

LEADING vape company Elfbar and it’s sister brand Lost Mary have ditched dessert and soft drink-flavoured products over fears they’re getting kids hooked on the habit. Varieties like cola and gummy ...