Expert Consumers has released its latest evaluation of email marketing platforms for small business, identifying Mailchimp as the top ranked option for ease of use and consistent results. The ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Better Business Advice recognizes Mailchimp for its strategic value in modern digital marketing. The platform's features simplifies the marketing stack, reduces the need for multiple separate tools, ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...