In the advertising industry, "sticky" copy means any content that the audience remembers after the moment has passed. Catchy jingles are one of the most obvious examples of sticky content.

Opinions expressed by Entrepreneur contributors are their own. In my book, Kick-ass Copywriting in 10 Easy Steps, I teach small and mid-size business owners who can’t afford to hire professional ...

Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.