Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...
To understand the difference between a marketing plan and a corporate plan, think of a corporate plan as a sailboat and the marketing plan as its sails. Without all the components that make up a ...
The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...
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