There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Think about how you get to know new people - new neighbors, perhaps. At the first meeting, you exchange introductions, maybe talk about their former place of residence or even where they work. Over ...

Marketo had a big IPO last month and is gearing up to battle longtime partner Salesforce.com. And the trash talking has already begun. Marketo sells marketing software-as-a-service over the Internet.

Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget.

Marketing automation giant Marketo has been snapped up by a private equity buyer in a deal that values it among the top ad and marketing tech investments ever. Vista Equity Partners, which took a ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of their abilities to execute. Adobe ...

Laura Mishima, senior director for corporate communications at Marketo, jokes that in her experience working with CRM technology (she was at Oracle Siebel for 12 years prior to joining Marketo three ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...