The perception of any given consumer is apt to change over time about any number of things, be it brand quality, trustworthiness or favoritism. But a new study proposes that consumers’ perception — at ...

A provider of AI-driven audience engagement and sales intelligence solutions for media has unveiled a selection of principal conclusions from a just-released study conducted in partnership with ...

As non-advised people only get their perception of the industry from the media, it’s hard for the industry to reach out and change that perception, even with high client satisfaction, according to an ...