Meta Platforms META and Alphabet GOOGL are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms’ advertising revenues ...

Meta's ad machine is under fresh scrutiny after internal projections suggested that a double digit share of its 2024 revenue could be tied to scams and banned products, a slice of business worth tens ...

Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns. Meta is rolling out ads on its Threads app, targeting a ...

Meta Platforms Inc. (NASDAQ:META) is set to revolutionize the advertising industry by introducing a fully automated ad creation system powered by artificial intelligence. Meta's current ad platform ...

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Meta META closed the second quarter of fiscal 2025 with excellent financial results which included sales growing 22% to $47.5 billion and operating margins rising 500 basis points to 43%. The firm’s ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem. When billionaire ...