TheStreet is kicking standard mobile banners to the curb. Although the financial news and services site will still use them for internal ads and self-promo, banners will no longer be part of its sales ...

With this month’s announcement by Apple of the iPhone 6 Plus, publishers are seemingly excited as they think the news will encourage marketers to more seriously consider advertising on mobile devices.

Hearst Magazines UK was looking for a way to take its mobile strategy from out of the box to outside the box. “We definitely had a history of 320 x 50 mobile banners,” admitted Rob Wilkin, head of ...

Retale, a location-based mobile platform, conducted research on mobile banner ads and found 60% of clicks are actually mistakes due to small screen size and fingers slipping on the screen. Even though ...

One of the oft-cited elements in mobile advertising presentations and beyond is the obligatory bar graph showing how consumer “time spent” is growing on mobile and mobile advertising spend is slow to ...

The banner ad is 16 years old. Ash Kumar thinks it’s time to kill it. Kumar is the CEO of mobile marketing company TapSense, which today announced its native ad marketplace for publishers. Through the ...

More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released research showing that rich media units outperform ...

According to a survey from mobile location firm Retale, 60% of clicks on mobile banner ads are mistakes. Users most often encounter banner ads when checking the news (65%), using social media (50%), ...

Obviously on mobile, you have less screen size. This means you have to make your call-to-action big, singular, and pretty, so it catches the attention of the person using the device. Understanding the ...