Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Is mobile more threat or opportunity for physical retailers? It has barely been a month since the 2012 holiday shopping season came to a close but it is already clear that mobile-related shopping ...

Mobile Marketer is welcoming editorial submissions for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters ...

NEW YORK -- A panel on integrating old and new media opportunities at the Direct Marketing Association's DM Days conference drove home one point: direct marketers are curious about mobile. The session ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We’re no strangers to mobile marketing automation (MMA) here at ...

Little over a year since the firm paid out for ad network Mobclix, mobile marketing firm Velti has acquired Mobile Interactive Group (MIG) for a total of $59 million. Velti claims the move - which ...

Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...