Every marketer wants and needs a mobile application, but what truly makes for a great one? From a top-level perspective, it should be all of these things: a) Purposeful: it should do one thing very ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Speed and agility are vital to winning. Certainly, we see this in the world of competitive sports. For example, a baseball player with the gift of speed can drag a bunt and earn himself a spot at ...

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...