Multiple retailing is most often referred to as multi-channel retailing. It is an approach to operating a retail business in which you offer products to customers through multiple retail channels.

How much does moment away from "last touch" allocation impact the perception of PPC marketing? Does it help PPC, or hurt? Find out what we've seen in the data. At the Rimm-Kaufman Group, we’ve spent a ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...