And the award for the shiniest, brightest, most pop star-appropriate fall 2012 collection goes to...Blumarine! From neon Mongolian lamb coats (with matching handbags!) to hologram high heel high tops ...

Randal Kay admits he never thought he'd see the warm glow of his neon sign. His father, Bill, owned the jewelry store W.C. Kay Imports and Distributors, a brick and wood building attached to the north ...