Nike Inc. NKE late Tuesday announced a series of executive appointments, including a new design chief, aiming to boost the brand’s appeal. The footwear and apparel retailer said that John Hoke, a ...
Nike’s chief design officer, John Hoke, doesn’t do media interviews often. But on January 29, he spoke to dozens of reporters at Nike headquarters in New York City about a pursuit and endeavor he says ...
As Nike continues to build on its process of creating “engineered” textile shoe uppers, the company has progressed from knitting to weaving. The new process, Flyweave, produces stronger material and ...
For decades, Nike has been synonymous with sport. Its legacy was built on the track, fueled by global basketball icons, and extended through innovation in running, training, and beyond. In 2025, that ...
Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...
When you're an elite runner, something as small as ill-fitting sunglasses can distract you from the task at hand---covering leg-deadening distances as fast as humanly possible. Two common pain points, ...
The collection is designed to take women through all the stages of pregnancy and beyond, and it’s part of Nike’s larger effort to appeal to female athletes—even when the company itself has not always ...
Nike bought Converse back in 2003, but this week is the first time that Nike really owned a pair of Chuck Taylors. Converse just launched the All Star Modern sneaker collection, and it includes a ...