Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking for logo design inspiration? Then you'll want to learn from the finest examples of the craft. And to help you out, we've ...

At a certain point, people stop recognizing your brand by its name and just go by its image. That's where a great logo comes in. But for every great logo, there are plenty of bad ones. With help from ...

Underlying discussions of fair use of logos are two competing issues: the third party's right to free speech and the cumulative effect on the trademark owner of that third-party's use of elements of ...

Every few years, major brands will make small or large adjustments to the designs of their logos. By comparing the original logo to its most recent version, we can learn important lessons about a ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe ...

Opinions expressed by Entrepreneur contributors are their own. These days, art theft isn’t restricted to elaborate heists staged in a museum or gallery. With design inspiration being copied or ...

MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was ...