SAN FRANCISCO--(BUSINESS WIRE)--6sense®, the leading platform revolutionizing B2B revenue generation, today announced the launch of 6sense® Intelligent Workflows, a new product encompassing Audience ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Claude Skills trades one-off prompts for reusable workflows; skills can be packaged as plugins, the result is repeatable marketing across brands.

If you’re new to the world of B2B marketing operations, think of it as the engine behind effective marketing. It’s all about creating the processes, tools and data strategies that ensure campaigns run ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Information overload is an ongoing challenge for marketing leaders. Organizations used an average of 106 different SaaS applications last year. In a 2025 Qualtrics global study, marketing and insights ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

When AI first came on the scene in PR and B2B marketing, the spotlight was on how showy applications could churn out endless streams of content, power chatbots that promised to run customer service, ...

Jasper is a marketing platform that provides AI-driven strategies to its clients. The company is using emerging tech to target businesses interested in AI-based marketing products. This article is ...

What is a GTM Engineer? Is it a new role or a re-imagining of existing Marketing and Sales Operations roles? I dive into the messy middle of tech roles today. If you wake up tomorrow morning and hear ...