Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the ...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to ...
Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data through a DMP technology. However, are the marketers ...
Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration ...
Global publisher to leverage high-quality data and superior analytics capabilities to help advertisers reach and engage new audiences Redwood Shores, Calif. (August 4, 2016) – Forbes Media has ...
Software veteran Oracle has partnered with audience profiling firm Eyeota, offering the latter's data via the Oracle Data Management Platform and Marketing Cloud. Users will be able to target and ...
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. The integration of Oracle data and ...
Bing Ads announced Wednesday the integration of Oracle Data Management Platform (DMP) with Bing Ads Custom Audiences, which the company introduced earlier this year. The integration of Oracle data and ...
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