There’s always a debate over whether SEO or PPC is best and which one you should invest your time and money in. Check out this infographic to see this argument from a visual perspective. Originally ...

Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy, overall, and in specific marketing campaigns ...

Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use ... Do all digital ads ...

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to ...

Smart Insights, a website offering marketing advice, has created a helpful infographic that lays out seven steps to executing an effective B2B marketing plan. While many B2B companies are good at ...