Selecting the right packaging can help a brand end up with boxes that will protect the product and even promote it amongst the competition. Luxury packaging is increasing in popularity due to its ...
Custom packaging boxes are increasingly redefining how Australian brands present their products. Beyond simply containing goods, packaging ...
Effective packaging design involves more than just wrapping; it also involves branding, evoking feelings, and telling a story. Consider ...
This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...
According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...
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Why packaging fails in transit

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with ...
When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...