Peer influence among physicians affects the repeated use of new prescription drugs, according to a study published in Marketing Science, a journal of the Institute for Operations Research and the ...

We’ve all heard the saying “If you show me who your friends are, I can tell you who you are.” When we think of peer pressure, we often think of negative peer pressure, such as convincing a friend to ...

When we think about peer pressure, we immediately think it is a force ruining our society. Not only can it hurt the victim, but it can also impact the people around us. Peer pressure strongly ...

Peers have a paradoxical influence on each other's educational decisions. On one hand, students are prone to conform to each other's ambitious educational decisions and, on the other hand, are ...

The teenage years are a complex interplay of parental guidance and peer influence. Parents establish the bedrock of values and support, but as adolescents seek autonomy, their friends play an ...

One of the most difficult aspects of the COVID pandemic for children and adolescents was disruptions in their peer relationships. With stay-at-home orders in place early in the pandemic, virtual or ...