As a nation, we’ve had a long love affair with Italian beer. Peroni was the first to arrive in 1973. At first, it was imported exclusively by Peter Boizot, the pioneering founder of Pizza Express, who ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Molson Coors’ alcohol-free beer brand Peroni 0.0% is ...

Designed for those sweltering summer days when even the coldest beer can't keep up with the heat, Peroni Italian Beer Ice offers the perfect way to relish Italy's most beloved beer brand slowly, ...

Creative technology agency, SapientNitro has launched Stile Italiano,a blog for Carlton & United Breweries (CUB) premium Italian beer brand, Peroni. SapientNitro has transitioned Peroni from a ...

This summer beer company Peroni Nastro Azzurro offers a classic Italian dessert with a boozy twist. The Italian lager has launched Peroni Italian Beer Ice, its take on the frozen treat. Traditionally, ...

Peroni Nastro Azzurro 0.0%, a beer brand from Asahi Europe & International, launched a new campaign March 12 as part of its multiyear partnership with Formula One racing team Scuderia Ferrari HP, per ...

Peroni is the most famous Italian brewery. Photo: Matthew Eisman / GETTY IMAGES NORTH AMERICA / AFP The Asahi Europe group bought Peroni - a one-time Italian family-run firm - from SABMiller, which ...

A MAN has managed to get 275 cans of Peroni beer for free thanks to a Sainsbury’s checkout glitch. Stuart Hardy, from Staffordshire, was able to snap up the drinks for half price and has now revealed ...