The goal of advertising is to persuade. You attempt to convince a potential customer or client to try your product for a number of reasons. You can try to persuade your target market that you have ...
Statue of Aristotle at the Athens Academy in Greece.. Photo: Getty Images What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are ...
Asking someone out is never easy. But, recent research in "Split-Second Persuasion" by Kevin Dutton can help. Dutton (2011) studied masters of persuasion to uncover the components behind their success ...
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