Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Adobe has been teasing a generative AI feature that ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

While NAB is always a whirlwind filled with exciting new brands, products, and innovations, there are few spots on the Las Vegas convention center floor that seem to remain familiarly the same. The ...

New beta tools allow users to generate videos from images and prompts and extend existing clips in Premiere Pro. New beta tools allow users to generate videos from images and prompts and extend ...