Primark is selling a cropped denim jacket which looks nearly identical to one sold by Zara- but for a lot cheaper - so I decided to visit Liverpool’s Primark store and make my own mind up. A denim ...

Primark has unveield its first ever fully integrated UK brand campaign – including its debut UK TV spot – to get consumers reconsidering how much they should have to spend to find the perfect pair of ...

Prices raise eyebrows and fabrics feel softer this season, as high-street denim shifts gear and shoppers weigh value. I spent launch day on the shop floor in London, feeling seams, checking stretch ...

Shoppers are talking about denim again, and one high-street giant has quietly dropped cuts and colours built for busy lives. Primark has rolled out a fresh denim range with wallet-friendly prices and ...