Primitive sent Kyonosuke Yamashita and Tiago Lemos wild in the streets to show off some of their new Fall ‘23 product while properly putting the gear to the test. Two different skaters with different ...

Well, it looks like the holidays are officially here! Primitive is back with another unique collaboration, this time featuring a festive Elf movie collection with new boards and apparel. Whether you ...

Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

Paul Rodriguez follows up his recent introduction of Primitive Skateboarding with a new "High Desert" collection for Spring/Summer 2014. The line offers a spread of street and skate-ready items, ...