Focus on your product positioning, messaging and innovative tactics. Because taglines are no longer effective in healthcare. So let’s start with what exactly is a tagline. A nice, simple description ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

A tagline or motto, more often called a slogan, is a short phrase used in advertising to identify your brand or product. Often conveying a key product benefit, the tagline in an ad should help ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Fluid trademarks and slogans are excellent marketing tools as they engage customers and improve sales, but their enforceability remains challenging. Brands help businesses to create unique names and ...