Itching for some R&R? People seeking unconventional relaxation methods are shelling out hundreds of dollars for professional back scratches, according to The Wall Street Journal. Toni George, the ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Studies show that scratching overrides itch signals and engages pain-modulating regions in the brain, creating a sense of ...

There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...