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DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...
Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...
Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
America's Test Kitchen (ATK), the iconic culinary media brand trusted by millions, today announced the launch of direct and ...
StockStory.org on MSN
Spotting winners: MediaAlpha (NYSE:MAX) and advertising & marketing services stocks in Q3
Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...
Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...
Advertisers, now settling down to business after a tumultuous 2024, are increasing their programmatic spend this year. Of those polled, 72% expect to invest more in programmatic advertising in 2025, ...
Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
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