Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for George Manas, who joined as president and chief ...

Planning and buying are tying the knot. And we can thank programmatic TV for being the matchmaker. Programmatic brings value to the TV ecosystem by using data to find audiences in TV inventory that ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon ...

Today's aerospace and defense companies want to improve their program planning and execution so they can provide accurate and complete bids that enable them to reduce bid and proposal expenses and ...

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in which programmatic has irrevocably changed the way that online ...

More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their current programmatic buys, most ...

Fundamental to the management of any successful program is an understanding of and agreement on program goals and objectives. A program is generally deemed successful if it meets predetermined ...

Companies initiate programs to ensure they reach their strategic goals and meet long-term targets. This often means combining different projects. Programs can include projects aimed at specific ...

Closed-loop execution-to-bid system continuously updates bid data based on past performance. Use historical, managed, controlled bid data to ensure accuracy and reduce bid and proposal expense. Create ...

This is an overview ebook that explores the need for a Digital Lifecycle Excellence approach to capital asset management and delivery. It focuses on three key imperatives: Enterprise Data Management, ...