Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...
TTD is a major source of demand and Magnite of programmatic supply, he added, “so there was impact.” Nexxen, which operates a DSP and SSP, lowered its forecast for the rest of the year because the ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
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