Forbes contributors publish independent expert analyses and insights. Last week Nielsen issued a new report that measures video usage among advanced audience groups. The cross-platform viewing data ...

“Second-screening,” or the use of tablets and smartphones while watching TV, is on the rise. But have you ever wondered how that behavior breaks down by programming genre? To kick off “The Whole Story ...

KNOXVILLE, Tenn.--(BUSINESS WIRE)--A new study reveals that advertisements seen in lifestyle television programming have potential to score significantly higher in generating viewer engagement than ...

CBS is still making the case that programming size matters -- in linear TV and streaming. But does this mean altering the types of programming genres -- to get younger viewers -- especially for ...

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Tubi, Fox Corp.‘s free, ad-supported streaming service, will enter the original programming arena this fall. While no initial details are being offered about slate, Fox said it will feature 140 hours ...