No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...

Companies around the world spend billions of dollars on public relations (PR) each year, and for good reason. Brand awareness, audience engagement and reputation can make or break a company. Consider ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

PR teams manage public perception, influencing stock prices positively or negatively. Effective PR keeps investors engaged, potentially stabilizing stock prices during crises. Understanding PR's role ...

Bakersfield/Fresno-based Agency Meets Criteria of World’s Largest Partnership of Independent PR Firms for Quality of Service, Management Practices BAKERSFIELD ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does. What is public relations? If you ask ...