One of India’s largest biscuit maker, Britannia Industries, has ventured into the chocolate wafers category by taking on the likes of Nestle’s KitKat and Cadbury’s Perk, according to a report ...

Britannia seems confident that its Choco Stars campaign will carve a niche in the biscuit market while giving consumers a snack that’s both personalised and playful. (Image credits: Britannia ) ...

Price reduction is part of Britannia's wider strategy of premiumization the biscuit market, which also led to it kicking off 2018 by launching a super-premium biscuit called Pure Magic Deuce ...

Britannia has rolled out a campaign titled ‘Live This Moment’ for its cookie brand Pure Magic Chocolush. Conceptualised by The Womb, the film showcases the brand in its new avatar, which comprises a ...

Britannia’s choco-filled cookie brand Pure Magic Chocolush has launched its latest campaign ‘Live This Moment’. The new campaign showcases Pure Magic Chocolush in its all-new avatar wherein we see an ...

Taking a page from Professor Lupin’s book on the restorative powers of chocolate, the snack wizards at Britannia have partnered with Warner Bros. Discovery Global Consumer Products to unveil Britannia ...

New Delhi: When one thinks of a cream biscuit, they usually think of a sandwich biscuit, but today is different. Recently, Britannia introduced Britannia Pure Magic Choco Stars. Unlike traditional ...

New Delhi: Britannia has collaborated with Warner Bros. Discovery Global Consumer Products (WBGCP) to launch the limited-edition Harry Potter-inspired open choco biscuit, Pure Magic Choco Frames. Each ...

Britannia Pure Magic has introduced ‘The New Temptation’, a proposition centered on indulgent experiences that transforms every bite into an irresistible delight. Building on the success of earlier ...