Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

“Welcome to Pure Michigan” reads the sign greeting drivers entering the Wolverine State. The license plate in front of them might read “GOBLUE” with a little “Pure Michigan” on the upper margin.

FRANKENMUTH, Mich. (WNEM) – Gov. Gretchen Whitmer’s 2025 budget proposal announced $15 million for Pure Michigan initiatives, and while some say it’s not enough, others are happy the campaign could ...

MICHIGAN — 2025 is the year of "slow travel" and this time of year, travelers can make an "un-resolution" to enjoy vacation in a more meaningful way. Pure Michigan is here for it all, because no ...

LANSING, Mich. — There is a brand new fragrance perfect for Michiganders that aims to put a Great Lakes vacation in a bottle. Pure Michigan — a tourism and promotion arm of Michigan Economic ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction.