Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

User Interviews, the Entrepreneurs Roundtable Accelerator-backed company that has built a CRM for product research teams to get user feedback, has closed on a $10 million Series A round. The financing ...

Over the past decade, software developers and growth marketers have automated most qualitative user feedback and testing. And yet, what about testing with communities like patients or senior citizens ...

Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...