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Reebok, based in Canton, Mass., has centered much of its business on toning shoes, which include its EasyTone walking shoes, RunTone running shoes and EasyTone flip flops. The company claims the shoes ...

The company's EasyTone walking shoes (modeled by Kendra Wilkinson, left) and RunTone running shoes sell for $80 to $100 a pair, while EasyTone flip flops sell for about $60 a pair. The shoes' ads ...

If you are going to claim that your athletic footwear and flip flops will strengthen and tone certain muscles, you’d better be able to back it up with some solid science. Reebok could not, and it is ...