Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

If you are planning a research project, or just curious to learn more about research, you can use this guide to get an overview of some key terms. However, research methods vary hugely across ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

The ability to analyse any problem or topic, to bring evidence to the table in support of your decisions, to back your arguments with facts – the skill of research is a business-critical competence ...

Due to high demand for this course, we operate a staged admissions process with multiple selection deadlines throughout the year, to maintain a fair and transparent approach. Explore our campus, meet ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This online course is divided into two programmes ...