Research guides your business's marketing plan and the four Ps of marketing – product, price, place and promotion – which help describe the purpose of marketing research. This research gives you the ...

Building emotional connections with today’s modern consumer is crucial: brands that are successful in building an emotional connection will have a price elasticity and frequency of use advantage.

Though it became more of a focus for many during the pandemic, purpose has always been central to a business. Generally, every business fills some need we have as a society. Traditionally, businesses ...

Researchers report most patients are willing to share medical records for research purposes, with a few caveats. As medicine becomes both bigger and more personalized, the need for massive databases ...

Youth purpose development and education represent multifaceted domains that intersect psychological well‐being, academic success and societal engagement. A growing body of evidence demonstrates that ...